Good morning, and good afternoon everyone, thank you for coming today.

My name is Kim and today, I would like to argue that why can’t consumers in the current market be satisfied by an uni-directional communication from companies.

Have you ever left a purchase review on social media after using some products? Have you ever looked up other people's comments and advertisements on social media to decide whether to buy a product or not?

If you said yes. It could mean you are a person who responds actively, not a passive person from advertisement and marketing from companies.

First of all, I will analyze how changes in consumer attitudes are brought about by digital media and then I will point out that the character of social media. And then, it will point out that the character of social media. After that, it will show that social media can create positive opportunities for businesses, however, companies need to be aware of the negative aspects of social media. Finally, it will evaluate how companies can minimize the risk of using social media.